Welcome to EDGE, the start of your journey

About EDGE

EDGE – The UK’s Number One Vaping Brand – Your trusted partner for providing the finest-quality products and services to support your vaping journey.


To help people worldwide quit smoking.

‘Smoking is the world’s biggest cause of preventable death.’

Our mission is this – To help people worldwide quit smoking through next-generation innovation.

Rooted in family values and fuelled by a shared passion for wellbeing, EDGE has arisen from humble beginnings to achieve global recognition as a leading innovator of vaping products.

Our journey began with one son’s goal to help his mother quit smoking and has evolved into a worldwide endeavour to empower millions to do the same. Now as a part of global pharmaceutical giant STADA AG, we constantly strive to be at the very forefront of our industry; defining best practise, catalysing innovation, and delivering products of unmatched quality and safety that both inspire and resonate with our customers.

Having achieved landmark success in the UK’s convenience sector and major retailers including ASDA & Sainsbury’s, as well as through our online store edgevaping.com, EDGE now operates in countries around the world. Each day brings us that much closer to reaching our collective goals.

Our mission is simple in essence but complex to achieve – EDGE stands ready to meet that challenge.


Our business is underpinned by core values which dictate the way we make decisions concerning our environment, the way we conduct business, and manage our people to ensure


We are driven by shared passions and approach every challenge with positivity. We always aim to develop collaborative, mutually beneficial relationships throughout our business, and to support each other in our pursuit of success.


We expect total honesty and integrity in all our transactions and communications We take responsibility for our actions and conduct our business with respect, ethics and professionalism at all times.


We strive to bring only the best products to market, where regulatory and compliance requirements are always adhered to, and where health, safety and leading performance are never compromised.


We seek to proactively improve the user experience of our products and services through industry-leading innovation driven by an understanding of the constantly changing needs and goals of our customers and partners.


Focused on Quality and Consistency

Thanks to our dedicated Technical, Regulatory & Quality Control teams, EDGE products are at the forefront of compliance and safety. We ensure all aspects of our products are rigorously tested to achieve consistent apex-quality. Consumer safety and satisfaction are at the core of our ethos.

Exemplary Production

Utilising bespoke state-of-the-art technology, EDGE are capable of manufacturing in excess of 75,000,000 bottles per year. Audited to GMP standards, our ISO 9001 certified UK facilities are second-to-none; operating highly refined production and dispatch processes, going above and beyond to ensure total consumer satisfaction. Each batch blended is held to the highest possible standard, subject to strict quality controls before, during and after production. Our extensive ISO 17025 accredited in-house laboratory allows for a comprehensive suite of analysis to be enacted upon everything EDGE produces, delivering consistent quality for an unmatched user experience.

The Finest Ingredients

EDGE have spared no expense in ensuring their products are manufactured using only the highest quality, fully compliant and traceable components. EDGE e-liquids utilise pharmaceutical-grade nicotine, EU/SP Propylene Glycol (PG) and Vegetable Glycerol (VG), alongside premium flavourings from regularly audited, trusted suppliers.

Cutting-Edge Hardware

EDGE vaping devices are held to the same exacting standards as our e-liquids. No design is ever signed off without the most rigorous testing. Constant innovation delivers unique, ground-breaking technology seeking to challenge the norm and offer consumers reliable, premium quality e-cigarettes. Alongside unique revolutionary features and patented technologies, no EDGE device is released to market without a full suite of safety features including overcharge protection and cut-offs to prevent overheating.